Sakal Ad Rate Card 2010

Concept, Design and Copywriting for the Sakal 2010 advertisement rate card.

[Browse the Rate Card →]

looking beyond

Editing, Illustrations and Book Design for this simple and stimulating self-help book. Featuring Fifty-Two stories that connect and unify all elements of life- professional and personal.

[Browse the illustrations→]

Design dissent

All over the world design that has defined and design that has revolutionised are essentially two different views of the same product. In other words, most of today's design classics were yesterday's radical experiments. In India there are no rebel designs. Anything new and different that breaks away from tradition- if found useful- is put to work, simple.

[Read the full article here →]

Palash 2i

Trendy, Smart, Compact

Shown here : The marketing team at the launch of the Palash 2i project.

A 12-storey high residential complex, Palash 2i consists of twenty-four 2-BHK apartments and twenty-four 3-BHK apartments. The challenge was to package the building as a brand that has been designed keeping in mind the concept of individual smart homes- where spaces shape themselves for future inhabitants.

[Visit the website →]

Voices of Kutch

Documentary Film

A film on Radio Ujjas- an experiment in radio programming done with community participation by the Kutch Mahila Vikas Sanghatan, Kutch, Gujrat. Revolving around the story of a little girl and a radio she receives as a gift, the film's argument is built through the radio programme she listens to and the shared experience of the practitioners and audiences of community radio broadcasting. The film discusses the set of universals that come into play when you want to get communities into media.

screenings/ festivals:
- Non-fiction Gold, Indian Documentary Producers Association awards '07.
- i4d Film Festival, Delhi '07 and Kuala Lampur '07.
- SIGNS 2007, Kerala.
- 4th Independant South-Asian Film Festival, Seattle '07.
- Mumbai International Film Festival,'08.

34 mins | Kutchi / Hindi with English subtitles | DV

[Watch the film →]

The Green Umbrella Offer

Name + Design + Brand strategy for a eco-housing project. On offer was a EMI holiday to apartment owners till actual possession. The campaign involved a blitzkreig of web banners, print ads, outdoor publicity and "dressing up" the site for the offer.

[See the onsite displays→]

Bewaqt Barish

the untimely rains

Collaterals ranging from Posters, Booklet, Brochures, pamphlets, CD sleeve, stickers, dockets etc. developed for the publicity design of the film "Bewaqt Barish".

[See the posters→]

Madhuri Bhaduri

The Theme ~ In Backdrop ~ On Canvas

40 Oils on Canvas... a dream catalogue... showcasing the works of Madhuri Bhaduri. Titled "Madhuri Bhaduri : The Theme ~ In Backdrop ~ On Canvas" the show was on display at the Museum Gallery, Kala Ghoda, Mumbai.

[Browse the catalogue →]

Bhugol

short fiction film

BHUGOL part1

BHUGOL part2

'Bhugol' may literally translate to geography but it also directly states that the world is a sphere. The quest for one man to find the edge of the earth is the escape of another. Yet this journey itself is a scenic and timeless humanscape which reflects and blends into the vast geography it navigates.

screenings/ festivals:
- Mumbai International Film Festival ' 06.
- Vikalp Mumbai screening of Select Student Films '06.
- Kara International Film Festival, Pakistan '06

15 min. | Hindi with English sub-titles | DV

The parrot's tale

16-page comic

Being the story of a bird, not to be confused by one told to, or by a bird. A narrative reconstructed from Rabindranath Tagore's "Tota-Nama". Re-looking education.

Bhopu!

This daily cartoon strip follows Bhopu a Rickshawwallah as he ferries customers around town. Covering subjects ranging from civic issues, current events and humor in everyday situations, the strip received a good response from readers. Bhopu's first appearance was in Loksatta- the highest selling Marathi daily in Mumbai.